Awareness Campaign

Challenge

Proforma was approached by Rosetta, an interactive agency, for collaboration on the “Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.

Solution

To promote the campaign, Proforma worked to create just the right costume for actors to wear around Time Square in New York City, as well as identify custom green pine tree air fresheners to be used as giveaways at local events. Proforma was able to perfectly match the costume and air fresheners. While the actors were dressed as green pine trees, they were handing out identical air fresheners, tying the campaign together and ensuring the message was heard… or in this case smelled.

Results

Benefit from the experience of Proforma to help you develop Smart Communications, creating process efficiencies and drive positive customer behavior. We’ll create powerful, comprehensive solutions for your communications challenges and help you increase customer retention and cash flow.

Learn how our Promotional Products & Programs can help your company get the recognition it deserves.
Learn how our Promotional Products & Programs can help your company get the recognition it deserves.

Take your first steps toward sales-aligned, messaging-first
marketing! Where would you like to start?

Take your first steps toward sales-aligned, messaging-first marketing! Where would you like to start?