The Cheesecake Factory® was having an operational problem creating a consistent look among employees. Female servers were having trouble finding a white, button down collar oxford shirt with a good fit, and the black pants never matched each other. The corporate office was interested in developing a uniform dress code that was compliant with the law against mandating that employees buy specific uniforms.
Proforma proposed eight different samples of pants and shirts without the logo so that the items could be deemed "multi-use" which ensured compliance. With input from servers and the corporate office, Proforma created an online store for employees to purchase their uniforms. The store helped The Cheesecake Factory maintain a consistent corporate identity and allowed for a simple ordering process.
The corporate office and employees were pleased with the final selection. They eventually added other items including corkscrews, waitbooks and ties. The online store is running smoothly with monthly orders that continue to exceed expectations.