As a physical advertising method, direct mail can be found in any given mailbox nearly every day of the year. Since it is more affordable than magazine ads and highly engaging with the right audiences, many businesses have found success by investing in direct mail campaigns. In an effort to help ensure businesses have the resources and technology needed to make their campaign successful, Proforma offers innovative direct mail options to leverage a business’ pre-existing mailing list.
Direct mail marketing can take many different forms including newsletters, catalogs, packages, self-mailers and even traditional mail correspondence. As many might have guessed, each of these types of direct mail can be used to leverage the unique needs of a business to ensure their message is being received properly and not just being sent to the recycling bin. Each type of direct mail marketing material serves its own unique purpose ranging from improving brand awareness to generating sales. Working with an experienced team like Proforma can ensure a business is achieving these goals appropriately.
Direct mail marketing can take many different forms including newsletters, catalogs, packages, self-mailers and even traditional mail correspondence. As many might have guessed, each of these types of direct mail can be used to leverage the unique needs of a business to ensure their message is being received properly and not just being sent to the recycling bin. Each type of direct mail marketing material serves its own unique purpose ranging from improving brand awareness to generating sales. Working with an experienced team like Proforma can ensure a business is achieving these goals appropriately.
Direct Mail Is Affordable
The creation of direct mail materials is both easy and affordable, making it one of the highest returns on investment for a business available outside of digital marketing methods. By investing in mass mail rates, a business, or their chosen provider, can receive a great discount on the postage required for direct mail campaigns. Proforma can help ensure a business is maximizing its direct mail campaigns while also keeping the process as affordable as possible.
Direct Mail is Effective
Like any other marketing campaign type, direct mail can be highly targeted to reach a person without screens that can’t be ignored or turned off. This makes direct mail approaches very effective when pinpointing individual buying habits or offering information that meets a direct need that the household may have at the current time. With a personalized touch included, direct mail is more likely to be received by consumers and spur a response. Proforma can help ensure a direct mail message is effective and personal to generate a return correspondence or action by the person that receives it.
Direct Mail is Familiar
Unlike other digital marketing options, most people have spent their whole life receiving mail. This makes direct mail campaigns incredibly familiar for most people. And, although many people may be skeptical of email messages or other digital ads, they still tend to be receptive when a direct mail campaign message reaching their mailbox. One reason this happens is that they are accustomed to these messages coming and sometimes even expect them. Proforma can help leverage our existing experience with direct mail campaigns to help businesses make the most of their upcoming campaigns.